http://bit.ly/HWNb4S — check out the toys and behind the scenes.
We’re GoldieBlox, a toy company out to show the world that girls deserve more choices than dolls and princesses. We believe that femininity is strong and girls will build the future — literally.
Our founder, Debbie Sterling, is a Stanford engineer who decided last year that girls need more choices than the pink aisle has to offer. She developed GoldieBlox, an interactive book series + construction set starring Goldie, the kid inventor who loves to build.
This year, we wondered what we could do to showcase the amazing inventive power that girls have. So…we might have recruited three young girls and that guy who made OK Go’s famous Rube Goldberg machine to turn an average home into a massive, magical contraption.
Lyrics performed by: Raven
Creative Director: Beau Lewis
Machine Creative Director: Brett Doar
Film Director: the Academy
Executive Producer: GoldieBlox Inc
Animation by: Ed Skudder & Lynn Wang
Special thanks to GitHub Studios
You think you know what we want, girls.
Pink and pretty it’s girls.
Just like the 50’s it’s girls.
You like to buy us pink toys
and everything else is for boys
and you can always get us dolls
and we’ll grow up like them… false.
It’s time to change.
We deserve to see a range.
‘Cause all our toys look just the same
and we would like to use our brains.
We are all more than princess maids.
Girls to build the spaceship,
Girls to code the new app,
Girls to grow up knowing
they can engineer that.
That’s all we really need is Girls.
To bring us up to speed it’s Girls.
Our opportunity is Girls.
Don’t underestimate Girls.